brand camp

I developed Brand Camp for the public education extension program at Art Center College of Design in Pasadena, California. 

This intensive two-week course, held annually during the summer, is specifically geared for high school students. It provides a comprehensive learn-by-doing experience that leads them through the entire process of creating their own mission-driven brand starting from the ground up.

The process includes everything from formulating an initial business idea and devising a content strategy, to crafting a brand standards manual and a wide range of marketing materials.