The Mobo Bike Company originally asked for billboard concepts to promote their new line of three wheeled cruiser bikes for kids.

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The discovery phase of the project identified that they were simply getting lost on the shelf in big box department stores.This, coupled with the insight of “once you ride it, you want it” led to the concept of the Mobo-go-round – an experiential mall kiosk sales area where kids can ride Mobo’s around and then learn more about the bike and pick out their personally customized model on a touch screen as soon as they're done riding.

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